When you have the opportunity to enter the lives of your customers, you’ve hit the sweet spot of smart advertising. By adding customer satisfaction and usefulness to the mix, you’re one step closer to perfection. And when you think of the kind of advertising or marketing that can elicit such feelings for your customer, the answer is just two words:
Employing a corporate gifting strategy is one of the best investments you can make for your business. It helps you connect with your target audience, create awareness of your brand and drive results with memorable gifts. It’s considered a great practice to include a gifting strategy in your marketing and promotional plan every year for your internal clients (employees) and external clients (customers).
If you want to add value to your business, here are a few tips to get started with corporate gifting perfection:
1. Focus on Personalization
When your objective is to add value, the route has to go through personalization and customization. You can’t really expect phenomenal results from your gifting campaign unless you put in thought and effort for your clients. Personalization can be in the form of individual handwritten tags, names etched on the boxes, or named gifts for higher impact. When your client or customer receives a gift with their name, it is bound to create value for your business.
2. Tier your Gifts
Since different customers value your company differently, one gift shouldn’t have the same value to all customers. You can consider creating three tiers to maximize the result of your gifting campaign. You can offer a budget-friendly gift to tier 1, a mid-range gift to tier 2 and the most exclusive and cherished gifts to tier 3. This helps you stretch your budget and also squeeze more value from the gifting activity. New customers or prospects can be part of your Tier 1. Customers from whom you expect repeat business can be part of tier 2. The best way to retain your loyal clients is to include them in tier 3.
- Brand it with Finesse
How you brand your gifts also plays a major role in defining the value they add to your business. For instance, a mug with your logo can be a great gift for your employees at work, but your customers may not want to drink from it every day. Instead, a funny quote or a line that represents their life will work better. You can probably have your logo in a smaller size just for brand recognition. Similarly, gifting t-shirts with your logo front and centre wouldn’t be appreciated by everyone. Instead, a small logo at the back can go a long way in increasing the usability of the gift. When branding your promotional items, make sure you keep them subtle and smart.
When it comes to corporate gifting, timing is everything. For instance, having a gift hamper for new parents, sharing a house-warming gift for families who move, promotion gifts for your team, and festive gifts can bring lots of value to your business. Appreciating your team and your customers with timely and effective gifts is the core of corporate gifting.
At Prime Gifts, we’re one of the leading corporate gifting companies in India, offering value-driven gifts to our clients. We understand your gifting goals and objectives, gain insights about your business, and offer unique and unmatched gifts for your business. After every gifting campaign, we’re able to drive results that turn into revenues for your company.
Contact us for a quote today!